Case study · AI automation on n8n · DACH

AI signal monitoring for executive search: 7,394 headlines down to 164 real events

An executive-search firm needed to know first when a target company changes its leaders, owner or plants. We built an n8n pipeline with Claude that reads the news and the job boards for 1,145 companies and keeps only what matters, each event with a source and a quote.

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Illustration, AI-generated.
Client
a RevOps agency in the DACH region, building for an executive-search firm
Service
AI automation, n8n
Markets
Germany, Austria, Switzerland, Czech Republic, Slovakia
Built on
n8n, Claude Haiku, Google News, LinkedIn jobs via Apify, Baserow
Status
full pipeline tested; the 14-day schedule starts next

The situation

In executive search, timing wins the mandate. A new CEO, a change of owner, a plant opening or closing, a restructuring: each one is a reason to call.

But these signals are scattered. They sit in news sites, company press pages and job boards, across five countries and over a thousand companies.

Reading all of that by hand does not scale. Most of it is noise, and the few real events are easy to miss.

A plant opening or closing is a reason to call.
A plant opening or closing is a reason to call. Illustration, AI-generated.
So is a new CEO or a change of owner.
So is a new CEO or a change of owner. Illustration, AI-generated.

What we built

A pipeline on n8n with Claude Haiku at five steps.

  1. 01Headlines

    From Google News it keeps only the headlines about the company itself that look like an event.

  2. 02Company news pages

    It reads the news page on each company's own site and lists every item with title, date and link.

  3. 03Classification

    It reads each article and assigns one of 8 event types: leadership change at the first or second level, change of owner, a plant opened, expanded or closed, restructuring. It adds the date, the people and a verbatim quote.

  4. 04Duplicates

    The same event from several outlets becomes one row.

  5. 05Jobs

    It reads each full LinkedIn job ad and applies the client's own rules, such as management level by country and a salary floor for some roles.

Everything lands in two tables in the client's Baserow: events and jobs. The consultants work from there.

Five AI steps on n8n: headlines from Google News, each company's own news page, classification into 8 event types with a quote and date, duplicates merged into one row, and LinkedIn jobs checked against the client's rules. 100 companies run in about 55 minutes.

Built to be checked

  • Every event carries its source and a verbatim quote, so a consultant can verify it in seconds.
  • When the model is not sure, it does not guess. It marks the row for a person to check.
  • For jobs, code compares the model's quote with the text of the ad before anything reaches the table.
Every event carries its source and a verbatim quote.
Every event carries its source and a verbatim quote. Illustration, AI-generated.

Results from the test runs

Test 1: 203 companies, a 90-day window.

7,394headlines read
809about the company itself and event-like
164events after review
113company news pages read

Test 2: 25 companies.

147LinkedIn job ads
71filtered out by code
73filtered out by the model
2passed to the client, the ones that matched the brief
23events

Speed: 100 companies in about 55 minutes. The full list of 1,145 runs in about four nights. Instead of thousands of headlines, consultants get a short table of real events, each with the proof attached.

Test run 1, 203 companies over 90 days: 7,394 headlines read, 809 about the company and event-like, 164 real events after review.
Test run 2, 25 companies: 147 LinkedIn job ads, 76 left after code filters, 3 left after the model, 2 passed to the client.

What comes next

The full list on a 14-day schedule.

Tracking companies, people or markets by hand?

We start with a fixed-price pilot from $1,000 on a slice of your list, so you see the signal before the full build.

Book a call about your process
Your process

Tracking companies, people or markets by hand?

Tell us in two lines. We'll reply with how an agent would take it over and what the first step would cost.

  • A fixed-price first step, from $1,000
  • Half at the start, half after we check it on your data
  • NDA on request
  • [email protected]Vitaliy, CEO
  • Vesivärava tn 50-201, 10152 Tallinn, EstoniaHead and development office

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