CAMPY
Management System for Ad Campaigns With User Rewards
Development service
System for creating, managing and analyzing advertising campaigns with user rewards
Business niche
Digital marketing, advertising
Time spent on the project
1200 hours
Technologies we used
Django, Cloudinary, Celery, React, Redux
Currently, there is a problem in the digital marketing niche of a lack of decent ad management solutions
Some of them are very expensive, some do not have the necessary set of functions, and some have rather high entry thresholds. That is why we made the decision, focusing on the omissions and oversights of existing products, to create our own solution that would meet the requirements of the target audience as much as possible.
In particular, we provided the opportunity to launch mobile applications with integrated advertising campaigns, where users, after completing them, receive some kind of rewards.
This approach to attracting and retaining target audience ensures a steady increase in conversion rates and a constant influx of new customers.
Client/Target audience
The target audience of the created solution includes the mobile ad campaign administrators and the owners of advertising companies.
Product vision
Product vision
We have implemented an intuitive advertising campaign designer, which is equipped with a Drag & Drop interface and allows administrators to create advertising campaigns that guide users through various quests.
The admin interface was created in such a way that administrators could track real-time statistics of user actions and manage an advertising campaign.
As for the owners of advertising companies, we have built a mechanism for managing the goods that appear as rewards for mobile users.
Ready to see what we can do for you?
Download caseOur development team
Our project team consisted of 7 people. Despite the minimal composition of the team, we managed to implement the project on time.
- 1
Project manager
- 2
QA specialist
- 1
Designers
- 2
Front-end developers
- 1
Back-end developers
Our approach
We have completely built the back-end, which includes APIs for mobile platforms. It was important for us to make the system not only multifunctional but also user-friendly. In order to implement this service, we have selected the following tools:
Django
This is a Python-based framework for developing web applications with which we created the backend
React JS
This is a JS library for creating user interfaces, we used it for frontend development
Celery
Celery is an asynchronous task/job queue based on distributed message passing.
Redux
Redux is an open-source JavaScript library for managing and centralizing the application state. It is most commonly used with libraries such as React or Angular for building user interfaces.
Django
This is a Python-based framework for developing web applications with which we created the backend
React JS
This is a JS library for creating user interfaces, we used it for frontend development
Celery
Celery is an asynchronous task/job queue based on distributed message passing.
Redux
Redux is an open-source JavaScript library for managing and centralizing the application state. It is most commonly used with libraries such as React or Angular for building user interfaces.
Django
This is a Python-based framework for developing web applications with which we created the backend
React JS
This is a JS library for creating user interfaces, we used it for frontend development
Celery
Celery is an asynchronous task/job queue based on distributed message passing.
Redux
Redux is an open-source JavaScript library for managing and centralizing the application state. It is most commonly used with libraries such as React or Angular for building user interfaces.
Solution overview
This time we worked on the project in partnership with a mobile development company from another country. Together we have developed a modern, convenient, intuitive web solution for the creation, management, control, and analytics of advertising campaigns with user rewards. Our key part of the project was a web interface for management and analytics designed for administrators of campaigns.
Owlab has developed a solution that takes online marketing and branding to a new level. We tried to implement as many options for users as possible so that they can set up their promotion campaigns exactly the way they want.
- The ability to show ad campaigns only to the target audience;
- Drag & Drop interface and allows to create advertising campaigns that guide users of the mobile application through various quests, such as "scan the QR code there", "visit the specified website", etc;
- Opportunity to see a preview of how the advertising campaign will look on the end user device;
- Implemented a complex mechanism similar to the work of Google Docs. Due to this, only one administrator can edit one campaign during the same session.
For marketing specialists who set up ads companies:
- In addition to the ability to manually create products that appear as rewards in the system, we have developed a set of special APIs that allow advertisers to upload products to our system directly from their online stores;
- Set the delivery parameters for prizes, and monitor the status of each individual delivery;
- View detailed statistics data campaign statistics data that marketers have created.
For manufacturers of goods:
- Manage companies' applications for using the service;
- View statistical data on registered companies and users, as well as analyze the statistics of marketing funnels created using the service;
- The ability to keep track the balances of the registered companies account and view the history of expenses in the past.
For service administrators:
- The ability to show ad campaigns only to the target audience;
- Drag & Drop interface and allows to create advertising campaigns that guide users of the mobile application through various quests, such as "scan the QR code there", "visit the specified website", etc;
- Opportunity to see a preview of how the advertising campaign will look on the end user device;
- Implemented a complex mechanism similar to the work of Google Docs. Due to this, only one administrator can edit one campaign during the same session.
For marketing specialists who set up ads companies:
- In addition to the ability to manually create products that appear as rewards in the system, we have developed a set of special APIs that allow advertisers to upload products to our system directly from their online stores;
- Set the delivery parameters for prizes, and monitor the status of each individual delivery;
- View detailed statistics data campaign statistics data that marketers have created.
For manufacturers of goods:
- Manage companies' applications for using the service;
- View statistical data on registered companies and users, as well as analyze the statistics of marketing funnels created using the service;
- The ability to keep track the balances of the registered companies account and view the history of expenses in the past.
For service administrators:
Need help creating a similar solution?
Write to us right now and we will contact you as soon as possible to discuss your business idea in detail.
FAQ
What is digital marketing?
Digital marketing is a whole range of marketing activities using the Internet and other digital communications to attract potential customers. It includes different campaigns and has several forms. For each project, an individual strategy is developed using effective promotion tools.
What are the main advantages of digital marketing systems?
Digital marketing is an effective way to promote any business. Different tools allow you to achieve good results, attract target customers, ensure the profitability and success of the project. Digital marketing systems allow you to combine many strategies to promote a business in one ecosystem.
Digital marketing platform as a startup: what is needed for development?
You need to determine what functionality should be implemented on your future platform and have a clear development plan. For example, Campy allows you to create campaigns to promote business. Completing various tasks - users can receive rewards, discounts or money, and the business receives a customer. If you don't know where to start - contact Owlab and we will develop a project for you from scratch.
How much does it cost to develop a digital marketing system?
On average, such projects take ~1000-1500 hours of work. However, the development process can be greatly simplified and made more cost-effective thanks to Telegram Web Apps for Bots. This approach will allow you to launch MVP/MMP in the shortest possible time and find investors for your startup. Write to us and we will make a more accurate calculation.
- Head/Development Office