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Time to deliver

9 months
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General information

MoDom offers a new online shopping experience. This is not a simple Internet store, but a guide to the world of original decor and furniture for your home. Professional designers select every product presented on the website. You won’t find random stuff here! Moreover, fresh interior ideas and individual expert consultations turn the selection process into an exciting activity. Get an expert view of your home’s layout and buy everything in one place with MoDom!


CTO at MoDom

Ready to see what we can do for you?

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Owlab helps to build more than just e-commerce website. The club of home coziness.


In a competitive digital climate, only inventive businesses, ready to offer extra value to their audience, will survive. The client requested that Owlab create a next-generation e-commerce platform with customized user experience at its core. The key goal for the client was to enter the e-commerce market with a totally unique offering, as an expert advisor.

Here is what we got as a result of this cooperation: a web product combining a large-scale internet store with designer goods, a guideline on how to make purchases with individual interior selection, and a blog, all combined in one platform. Applications were also created for iOS and Android to provide a seamless mobile experience.

The Process and Results

Based on the tasks and demand for the new e-commerce website, Owlab specialists have developed a reliable MVP to enter the market quickly. As a result, the collaboration allowed MoDom to reach the following key goals: 

  1. 1. Three functional, responsive and easy-to-navigate solutions for convenient online shopping - a website and mobile apps for iOS and Android. 

  2. 2. Powerful business logic behind the solutions to manage goods and orders. 

  3. 3. Steadiness and stable product operation at high loads. Special attention was paid to this goal to allow large numbers of customers to use the website simultaneously and smoothly. 

  4. 4. A system of background parsers has been developed specifically for the Owlab client. It allowed tracking of competitors’ prices and automatically setting the best market price, bearing in mind the algorithm of marginality. 

  5. 5. The following features were developed to ensure exquisite user experience:

  • -  product modifications

  • -  smart search with the display of results from different system sections (categories, products, blog)

  • -  advanced filtering

  • -  interactive blog posts layouts with links to the products 

Owlab helped MoDom to create an innovative commercial experience with automatic analysis of competitor prices and the ability to respond to every client interaction point-by-point. 

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Tech stack

Client Feedback

Vitaliy and his team helped to create a beautiful online shop for our business. The final product is perfect. Anything we wanted was implemented qualitatively. Would definitely recommend his team anyone who wants a top product delivered in time.

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Contact info
[email protected]

- Vitaliy, CEO

Harju maakond, Tallinn, Kesklinna linnaosa, Vesivärava tn 50-201, 10152, Estonia

- Head/Development Office


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