Rocket Labs
Internet Platform for Interaction Between Advertisers and Influencers
Development service
Platform for interaction between advertisers and influencers
Business niche
Social media advertisement
Time spent on the project
3000 hours
Technologies we used
React, Django, Swift, Java, PostgreSQL
Lack of multifunctional advertising services for influencers forced our client to think about creating his own solution
Influencer marketing is the process of communicating and partnering with influencers on social media to promote products or services. Many companies employ influencers to promote new products and include influencer marketing in their advertising strategy to attract new customers. The benefits can be huge if done right. Most social media influencers charge based on the reach of their posts and often promote their content through paid ad services.
Client/Target audience
The target audience of the product is influencers and their potential employers - business owners who want to promote their products and or services on the web.
Product overview
Product overview
Product owner, within their scientific activities, develop effective mathematical models that allow automating tasks that previously were solved manually by financial departments of companies, relying only on their own (and often irrelevant) experience.
In turn, we received the task to transfer the obtained mathematical calculations to the software environment and create a full-fledged application in which each user could use ready-made algorithms for forecasting, or build our own and share them with other users.
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Download caseOur development team
Our development team consisted of 14 specialists. Despite the small team, we managed to implement the project within established deadlines.
- 1
Project manager
- 3
QA specialist
- 1
Designers
- 2
Mobile developers
- 4
Front-end developers
- 3
Back-end developers
Our approach
From a technical point of view, we considered it right to create two products at once with identical functionality - an iOS application and a website, so that a user with any device could get acquainted with this project.
Django
This is a Python-based framework for developing web applications with which we created the backend
React JS
This is a JS library for creating user interfaces, we used it for frontend development
Java
A class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
PostgreSQL
This is an advanced open source relational database that supports both SQL and JSON querying.
Swift
Swift is a powerful and intuitive programming language for iOS. Swift code is safe by design, yet also produces software that runs lightning-fast.
Testing
We paid special attention to testing the usability of the solution so that its interface has a minimal learning curve.
Django
This is a Python-based framework for developing web applications with which we created the backend
React JS
This is a JS library for creating user interfaces, we used it for frontend development
Java
A class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
PostgreSQL
This is an advanced open source relational database that supports both SQL and JSON querying.
Swift
Swift is a powerful and intuitive programming language for iOS. Swift code is safe by design, yet also produces software that runs lightning-fast.
Testing
We paid special attention to testing the usability of the solution so that its interface has a minimal learning curve.
Django
This is a Python-based framework for developing web applications with which we created the backend
React JS
This is a JS library for creating user interfaces, we used it for frontend development
Java
A class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
PostgreSQL
This is an advanced open source relational database that supports both SQL and JSON querying.
Swift
Swift is a powerful and intuitive programming language for iOS. Swift code is safe by design, yet also produces software that runs lightning-fast.
Testing
We paid special attention to testing the usability of the solution so that its interface has a minimal learning curve.
Solution overview
As a result, we have created a platform for interaction between advertisers and influencers. Here, the main interaction tools are advertising videos for social networks (or requirements for them) from advertisers, as well as their publications from influencers.
Our application greatly facilitates the interaction between the influencer and the advertiser. Now ordering advertising from an influencer is much more convenient and safer for both parties of the transaction thanks to the mobile application developed by our team.
- We integrated more third-party tracking solutions from AppsFlyer and Adjust, giving advertisers the ability to choose which solution to use;
- Ratings of the most popular ads among advertisers;
- Ratings of the most successful publications among influencers;
- We made it possible for influencers within the platform to make money with their ads through those who use them (that is, other influencers).
Features for advertisers and influencers:
- The ability to view detailed information about influencers and advertisers and their actions;
- Approve and block advertising campaigns;
- View the employment rate of influencers;
- View system statistics about earned money and commissions;
- Сommunicate with advertisers and inlucers using personal chats.
Features for administrators and owners:
- We integrated more third-party tracking solutions from AppsFlyer and Adjust, giving advertisers the ability to choose which solution to use;
- Ratings of the most popular ads among advertisers;
- Ratings of the most successful publications among influencers;
- We made it possible for influencers within the platform to make money with their ads through those who use them (that is, other influencers).
Features for advertisers and influencers:
- The ability to view detailed information about influencers and advertisers and their actions;
- Approve and block advertising campaigns;
- View the employment rate of influencers;
- View system statistics about earned money and commissions;
- Сommunicate with advertisers and inlucers using personal chats.
Features for administrators and owners:
Need help creating a similar solution?
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FAQ
What is digital marketing?
Digital marketing is a general term for the marketing of products and services that uses digital channels to acquire and retain customers. And any - from advertising on online radio to the announcement of contextual advertising on the Internet.
I want to develop a digital marketing startup, where do I start?
It all starts with an idea, then it's up to us. We will help you develop a startup from scratch using the most effective methods for quickly launching MVP/MMP and its further development.
How much does it cost to develop a mobile application?
Mobile app development is a complex task. You will need to develop a design and have a clear understanding of how this application will work. The price can vary greatly depending on the features that need to be implemented. Contact us using the contact form below so that we can calculate the cost for you and conduct a free consultation.
- Head/Development Office