Rocket Labs

Internet Platform for Interaction Between Advertisers and Influencers

  • Development service

    Platform for interaction between advertisers and influencers

  • Business niche

    Social media advertisement

  • Time spent on the project

    3000 hours

  • Technologies we used

    React, Django, Swift, Java, PostgreSQL

Challenge

Lack of multifunctional advertising services for influencers forced our client to think about creating his own solution

Influencer marketing is the process of communicating and partnering with influencers on social media to promote products or services. Many companies employ influencers to promote new products and include influencer marketing in their advertising strategy to attract new customers. The benefits can be huge if done right. Most social media influencers charge based on the reach of their posts and often promote their content through paid ad services.

Client/Target audience

The target audience of the product is influencers and their potential employers - business owners who want to promote their products and or services on the web.

Product overview

Product overview

Product owner, within their scientific activities, develop effective mathematical models that allow automating tasks that previously were solved manually by financial departments of companies, relying only on their own (and often irrelevant) experience.

In turn, we received the task to transfer the obtained mathematical calculations to the software environment and create a full-fledged application in which each user could use ready-made algorithms for forecasting, or build our own and share them with other users.

Ready to see what we can do for you?

Download case

Our development team

Our development team consisted of 14 specialists. Despite the small team, we managed to implement the project within established deadlines.

  • 1

    Project manager

  • 3

    QA specialist

  • 1

    Designers

  • 2

    Mobile developers

  • 4

    Front-end developers

  • 3

    Back-end developers

Our approach

From a technical point of view, we considered it right to create two products at once with identical functionality - an iOS application and a website, so that a user with any device could get acquainted with this project.

Testing

Testing

We paid special attention to testing the usability of the solution so that its interface has a minimal learning curve

Django

Django

This is a Python-based framework for developing web applications with which we created the backend

React JS

React JS

This is a JS library for creating user interfaces, we used it for frontend development

Java

Java

A class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.

Swift

Swift

This is a Python-based framework for developing web applications with which we created the backend

PostgreSQL

PostgreSQL

This is an advanced open source relational database that supports both SQL and JSON querying.

Testing

Testing

We paid special attention to testing the usability of the solution so that its interface has a minimal learning curve

Django

Django

This is a Python-based framework for developing web applications with which we created the backend

React JS

React JS

This is a JS library for creating user interfaces, we used it for frontend development

Java

Java

A class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.

Swift

Swift

This is a Python-based framework for developing web applications with which we created the backend

PostgreSQL

PostgreSQL

This is an advanced open source relational database that supports both SQL and JSON querying.

Testing

Testing

We paid special attention to testing the usability of the solution so that its interface has a minimal learning curve

Django

Django

This is a Python-based framework for developing web applications with which we created the backend

React JS

React JS

This is a JS library for creating user interfaces, we used it for frontend development

Java

Java

A class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.

Swift

Swift

This is a Python-based framework for developing web applications with which we created the backend

PostgreSQL

PostgreSQL

This is an advanced open source relational database that supports both SQL and JSON querying.

Solution overview

As a result, we have created a platform for interaction between advertisers and influencers. Here, the main interaction tools are advertising videos for social networks (or requirements for them) from advertisers, as well as their publications from influencers.

Therefore, to meet all the needs of all user groups, we had to create four front-end applications (two of which have two access levels)

PM at OwlabIvan Selivanov

    Features for advertisers and influencers:

    • We integrated more third-party tracking solutions from AppsFlyer and Adjust, giving advertisers the ability to choose which solution to use;
    • Ratings of the most popular ads among advertisers;
    • Ratings of the most successful publications among influencers;
    • We made it possible for influencers within the platform to make money with their ads through those who use them (that is, other influencers).
template workspaces

    Features for administrators and owners:

    • The ability to view detailed information about influencers and advertisers and their actions;
    • Approve and block advertising campaigns;
    • View the employment rate of influencers;
    • View system statistics about earned money and commissions;
    • Сommunicate with advertisers and inlucers using personal chats.
template workspaces
template workspaces

    Features for advertisers and influencers:

    • We integrated more third-party tracking solutions from AppsFlyer and Adjust, giving advertisers the ability to choose which solution to use;
    • Ratings of the most popular ads among advertisers;
    • Ratings of the most successful publications among influencers;
    • We made it possible for influencers within the platform to make money with their ads through those who use them (that is, other influencers).
template workspaces

    Features for administrators and owners:

    • The ability to view detailed information about influencers and advertisers and their actions;
    • Approve and block advertising campaigns;
    • View the employment rate of influencers;
    • View system statistics about earned money and commissions;
    • Сommunicate with advertisers and inlucers using personal chats.

Need help creating a similar solution?

Write to us right now and we will contact you as soon as possible to discuss your business idea in detail.

Contact us
Talk to us and get your project start!
Contact info
Email
[email protected]

- Vitaliy, CEO

Address
Kotlyarevsky street 1/27, Poltava, Ukraine

- Head/Development Office

cookie-icon
Cookies

We care about your data and we'd love to use cookies to make your experience better.