How does IT Affect the Success of a Startup? Cases: “Gift for Dog Lovers” and “”

In today's reality, almost every startup or business is connected in one way or another with the IT field. Web development & mobile app development have become even more in demand, because people have begun to shop online more often and often spend time online. Of course, for small startups an Instagram page is enough to advertise, but having your own app or even a simple website greatly increases the credibility of your brand.

Previously, Owlab, being an experienced app development company, has already told you about how to launch your own startup, its key phases and what you should pay attention to. You can read more about startup development here.

In this article, we will describe how IT affects business success and show examples of startups that have achieved success.

Gift for Dog Lovers

Inspired by Japanese culture, Asobu has developed a minimalist, clean, sleek design for its products. Combined with the bright orange color that symbolizes joy and creativity - Asobu has won the love and trust of its customers. That is why this startup will be a good example.'s assortment consists of more than just pet products, but it was their pet bottles that provided them with another wave of hype. These pet bottles are able to retain temperature, are airtight, and are made of stainless steel, which means that they will last long enough. The sleek and nice design leaves no one indifferent, and most likely a pet owner will want to buy some product for themselves as well.

But what does this have to do with IT technology?

Go to their web site and notice that they stick to minimalism and simplicity everywhere. Proper social networking, native advertising plus a well-designed website can greatly increase a company's sales. It's easy to choose the right product and order, and they offer a lifetime warranty and return policy. gives the impression of a brand you can trust.

The website is the “front cover” of the company. Everything corresponds to the company's philosophy, from social networks to the website, so before ordering the services of a startup development company, think over the concept, philosophy of your brand. Steal like an artist and use references :)

Online Courses

Online Courses

Online courses are a great opportunity to improve your professional skills or to acquire new ones. In today's reality, it's the perfect training option. All you need is a stable access to the Internet and a device from which you can watch the courses. But why have we singled out Udemy Online Courses?

Udemy allows you to sell your courses to anyone. Yes, this decision is not so unambiguous, but thanks to the system of ratings, comments and reviews, you are unlikely to make a mistake in choosing a lecturer. Thanks to such an open system, you can even find gardening courses on Udemy!

Online courses are a great idea for a startup, especially if you approach it seriously and creatively. Just imagine a platform with interactive tutorials, instructional videos and mentors helping their students in real time.

IT finds not only new opportunities for this kind of business, but also makes them better and more preferable than standard education systems. Pupils get the opportunity to study topics of interest to them without leaving their homes, while their lecturer may be in another country. If you are looking for interesting startup ideas, pay attention to online learning platforms.

8fit Workouts & Meal Planner

8fit Workouts & Meal Planner

Custom Home Workouts Apps have become an integral part of many people's daily lives. With the onset of the pandemic, people began to spend more time at home and the need for home workouts arose.

The 8fit app is not just a fitness app, it's your personal trainer. In addition to training based on your physical data, the paid version of the app selects for each user its own nutrition plan, depending on the goals that you want to achieve.

Clear video instructions, unobtrusive reminders and no annoying ads are what users love about this fitness app. However, imagine an app with real trainers who will live-train you and make sure your exercises are correct! That already sounds like a startup idea, right? Like we said above - steal like an artist :)


These are just 3 examples of successful startups, but they are connected by one key thing - IT. It is web development & mobile app development that allows you to create unique products that benefit the whole world. However, to create a quality product, you need an experienced startup development company that can provide you with a full cycle of product development, testing and launch. If you're looking for one, well, you're in luck! After all, Owlab has been helping ambitious ideas turn into successful businesses for over a decade!

Write to us if you have ideas that need to be implemented.

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