It's important to stay up to date with new trends in web development, because sometimes web development standards change faster than they can be implemented. Developers need to catch the trends in time and be one step ahead. This article will help you find out what awaits web development in the foreseeable future.
Progressive Web Apps (PWA)
Progressive web applications are no longer something new in web development, but they are attracting more and more attention from investors. Why? Because they provide a better user experience. The purpose of PWA is to give the user the ability to browse the web in the phone's browser as if they were doing it on a PC - the same speed and the same convenience. The main distinguishing feature of PWA is push notifications without downloading additional applications. Push notifications are a powerful marketing tool these days. PWA has already been implemented in services such as Pinterest, Twitter, Tinder, Uber, Telegram, AliExpress, Aviasales and many others. Missing the nuances, progressive web apps turn a site into a mobile app, which in turn allows companies to save money by not developing mobile apps separately for iOS and Android.
If we talk briefly about the benefits of PWA, we can highlight several points, namely:
- Development and support are much cheaper than mobile applications (more than 70%)
- No need to place the application in the AppStore and Google Play
- PWA is faster and more convenient than a website
- Works with functions: camera, microphone, geolocation
- Ability to send push notifications
- Does not take up much memory on the device (often less than 1MB)
Among the shortcomings, limited functionality can be noted (limited work with Bluetooth), and Progressive Web Apps do not work with Touch ID. The installation itself is easy! It is enough to go to the site from a mobile device where the user will be prompted to download the application. After the application itself appears on the home screen, the installation itself is fast. PWA allows you to reduce the distance to the client, which is very useful for business.
Voice Input, Search & Navigation
Today, almost all devices can hear and respond to us. Amazon Alexa, Siri, Google Assistant etc. already entered the daily life of many users. Audio systems that are controlled by voice, smart homes and even some functions in cars are controlled by voice. It all comes down to the fact that you can interact with devices with little or no physical contact. Users get used to such features and often expect that any service has such features. Voice input and voice search provide a positive user experience. It's fast, it's convenient, it's easy. The user wants to spend less time executing commands, so web development will be closely related in the future to voice input and the implementation of such functionality.
Development of Artificial Intelligence
AI and machine learning are impacting web development in a variety of ways, from increasing productivity to increasing the number of loyal customers. Artificial intelligence and web development are closely related. There are many ways to apply AI, below are some examples:
- New chatbots that do not work according to a script, but create an imitation of a “real” interlocutor/consultant, which in the future allows you to save a lot and not maintain a large staff.
- ADI (Artificial Design Intelligence) with the help of special programs ADI can understand the principles of design and develop a unique or universal design.
- With the help of AI, it allows you to collect and analyze a huge amount of data, track customer interactions with applications and personalize the interface for each user if necessary.
Responsiveness has been a trend for a long time, but today responsiveness is a must for any website. Today, users who need to google something quickly will choose a phone in more than half of the cases. This fact cannot be ignored by developers and businesses. Without adaptability, not only does the user experience decrease, but the indexing of the site also worsens! Thus, one of the web development trends today is the Mobile-First approach - developing the functionality of an application or site primarily for a smartphone. AMP (Accelerated Mobile Pages) is one way to optimize a page for mobile devices. Such pages are displayed with a "⚡" sign and this affects indexing. The user is more likely to visit this page, because it loads very quickly! AMP allows you to fill a web page with a lot of different content without affecting its performance.
Motion UI Design
Motion design is the main trend in web design today. Beautiful and high-quality minimalistic animations attract users and create a pleasant impression and positive user experience. With motion design, there can be things like pop ups, dropdown menus, page transitions, backgrounds, etc.
These animations can entertain the user, keep them on the page and increase the indexing of the site. With AMP, motion design can be implemented without loss of loading speed.
Trends change very quickly, however, those that are described above are likely to be firmly entrenched in web development for decades. Why not start thinking today about how to implement these things in your business? If you need a solution to a similar problem - Owlab will help you with this! Our team will provide a quality approach to web development and take into account all your wishes. We hope this article was helpful!